Today we welcome two furniture transformers, Ana Herrero and Dolors Vallbona who have created a little enterprise named "Bois Joli". They explain it in this way: "To give a second chance to an object implies to not be necessary to fabricate a new one, lessening that way the environmental impact".
In a few years we have got used to the fact that the objects we use last for a very short time. The electric devices and electrical appliances have a limited life. It's a phenomenon that is been called "planned obsolescence". It's about to produce them in a way so they break in a rather short period, and when you want to fix them, the repairman explains to you very kindly that this will be more expensive for you than buying a new one.
With the furniture is about the same. To furnish a house can be rather cheap. But the furniture break into pieces as time goes by. The materials are low-quality and often they are not well made either.
As consumers, it is very difficult for us to fight against the condition of things, even if we don't agree with it. We need a table or a toaster, and even though they let us to "choose" the model according to the money we have, they don't let us to ask for something that lasts forever.
Or maybe we don't want to? How boring to see the same toaster forever, right? Or the same table! The electrical appliances, the furniture, and in general all the objects that we produce go out of fashion immediately. This way, maybe the planned obsolescence is not justified, but it does get strenghten with what is called "the new trends", which force us to look for (and buy) new experiences constantly.
In the Promoartyou interviews, we always ask to the artists if they think that with their work they can contribute with something to the society, to the world we live in. And it's already known that if you ask something is because the subject concerns you in one way or another.
Herbert Marcuse said, more or less, that the technological capacity of our society is bigger than ever and that this equate to recognise that the control capacity over the individual is also bigger than ever. In other words, actually, we don't choose which toaster or table we want and neither we choose in which moment we want to buy it. And maybe, we don't even can't choose the one that we like because before there has already been someone who has decided what we have to like and what not.
Even so, we, the women in Promoartyou, don't think that it's all lost, that the artists with their work and their always different way to look at the world, they put some conscience in it, in this situation in which we live; and at the same time, they help us to find new ways to fight against it.
We believe that this is valid for all the artists, who are artists: poets, writers, actresses, clowns, actors, musicians, singers and singer-songwriters. But today we welcome two furniture transformers, Ana Herrero and Dolors Vallbona who have created a little enterprise named "Bois Joli". They explain it in this way: "To give a second chance to an object implies to not be necessary to fabricate a new one, lessening that way the environmental impact".
From Promoartyou we wish a good summer to everyone who is working for a different point of view and a better world.
Publisher of Promoartyou